2025 Indonesias Li Gui Pro upgrade: no longer 200000 yuan at once, requiring 5% of your GMV
When I came across this push, someone may have registered your brand name as an official TikTok store, and the backend has already placed an order. 7 years ago, Furong Wang refused to give away $200000 privately. Today, the registration party changed their statement and offered to "draw $0.3+GMV5% per order", and even helped you with the operation. Don't let their payment account be linked to your sales volume - in the next 6 minutes, copy away the 0-7 day anti kill process directly, and don't let your own brand become someone else's "perpetual debt".
1. Three atomic bombs, blow up the illusion first
① According to the 2024 Annual Report of the Indonesian Intellectual Property Administration, the number of Chinese trademark registrations increased by 63% year-on-year, with 41% of them simultaneously registering TikTok accounts.
② Indonesian Central Bureau of Statistics: In 2024, China's cross-border e-commerce GMV to Indonesia exceeded 9.4 billion US dollars, with a year-on-year increase of 47%, outperforming sea freight in terms of registration growth rate.
③ Indonesia's 2023 Trademark Law Amendment: Well known trademarks can still only go to court, with an average trial period extended from 5 months to 10-14 months - the window period is more expensive and dangerous.
2. 2018 Old Case Flashback in 30 Seconds
On page 47 of the judgment of Jakarta Central Commercial Court:
FuRongWang is a well-known trademark, and trademark registration is invalid. ”
For this paper, Hunan Zhongyan ran for 4 years, notarized dozens of copies, and refused to pay $200000 privately.
At that time, everyone thought the story was over, but they didn't expect it to be just the prologue.
3. New variants in 2025: from "Li Gui" to "Li Gui Pro"
Old version of Li Gui: Personal scalper, squatting registration → squatting container → one-time ransom of 200000 US dollars.
New version of Li Gui Pro:
Local MCN+shell company+live streaming matrix, three piece set completed on the same day;
Pre register → Open TikTok official store → Hang Chinese "XX King" and cigarette box silhouette on the background wall;
Reverse extortion: It's not a fixed price, but a "$0.3 per sale" or "5% of GMV," which is equivalent to turning your growth into his perpetual debt;
Legal loophole: Live streaming account name ≠ approved trademark name, Indonesian courts can only stare blankly before 2024.
4. The first Chinese brand to taste crab
In December 2024, Shenzhen 3C brand Baseus won the lawsuit.
The Jakarta court has for the first time determined that "live streaming account name+sales behavior" constitutes trademark use, and ruled that the defendant MCN shall compensate RMB 220000 and transfer the account.
This case included the gameplay of "Li Gui Pro" in the judgment and gave all Chinese brands a new key:
Account=Trademark Usage Evidence ", can be used for counter killing.
5. Indonesia's new 2023 law hides checkpoints
① Quick objection: Article 21 "Malicious registration" clause, can be raised within 30 days, and the official internal KPI will issue a ruling within 4 months;
② Electronic evidence storage: Starting from 2024, courts will recognize VidNotary and IP360 timestamp screen recording;
③ Live registration: The State Intellectual Property Administration will establish a new "account registration" channel in 2025, with a 7-working day receipt, which can be directly included in the lawsuit as a "right of first use".
6. 2025 upgraded version of the "five piece set" model (copied directly)
① Monitoring: Trademark announcement+TikTok account+store name+Indonesian homophone, four databases in one, automatic weekly push;
② Objection: Discovery of illegal registration → filing a "fast objection" under Article 21 of the new law within 30 days, with an official fee of 3.5 million Indonesian rupiah (≈ 160 US dollars);
③ Evidence: Recording the screen immediately upon broadcasting, using a timestamp tool to upload it within 3 seconds, which has been recognized by the court;
④ Public opinion: The Live E-commerce Branch of the Chinese Chamber of Commerce in Indonesia will launch a "blacklist" sharing document in 2025, and MCNs on the list will be directly restricted by the platform;
⑤ Budget: 300000 to 380000 yuan, with an additional 80000 yuan=30000 yuan/year for live streaming monitoring SaaS+20000 yuan/year for electronic certificate storage+30000 yuan/year for lawyer emergency retainer.
7. If still being hijacked, 2025 anti kill process (hourly level)
At T+0h, it was discovered that there was a rush to register. At T+2h, the "account+small store" screen recording and evidence storage were completed. At T+6h, the lawyer issued a "malicious analysis brief". At T+24h, a quick objection and platform complaint were submitted. At T+7d, a "temporary ban order" was applied to freeze the other party's small store. At T+90d, an invalid ruling was obtained and the account was transferred.
8. One sentence summary for CEO
In 2018, Furongwang spent 300000 yuan on "vaccines", and by 2025, you need to prepare 380000 yuan for "booster shots",
Otherwise, we'll be subjected to 'GMV split extortion'——
What he stole is no longer a one-time 200000 yuan, but your compound interest for the next ten years.