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First, know WHO can actually complain
YOU. Photos, illustrations, short clips, copy, emojis—whatever you shot, wrote, or drew is protected the second it’s fixed. No certificate needed.
EXCEPTION: company-commissioned work. Check the contract: silent = you own it; written otherwise = firm owns it.
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Spot a rip-off? DON’T rage—PRESERVE
a) Phone screen-record (30 s)
Open the infringing link → pull-to-refresh → record → stop.
Capture URL, view-count, and username so the judge sees everything in one frame.
b) Desktop backup (60 s)
Open page → Ctrl+S → save complete webpage to a folder.
When the thief deletes the post, this file becomes your evidence.
c) Blockchain stamp (3 min, ¥3)
Alipay search “blockchain evidence” → upload original → pay ¥3 → get a “Judicial-Chain ID”.
No notary needed; Internet Courts nationwide accept it.
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Is a copyright certificate worth it? One table tells all
Don’t let the ¥300 fee scare you, and don’t trust the myth “creation = automatic proof”.
Below, “No Cert” vs “Cert” fight in the same arena—see the gap in takedown speed, damages, and burden of proof in 30 s, then decide if you’ll pay the ¥300 or let the infringer pay it for you.
Scenario | No Certificate | With Certificate
Platform complaint | Can remove, but counter-claim possible | Almost instant, thief rarely wins
Court action | Must extra-prove “I’m the originator” | Burden flips—defendant must prove he didn’t copy
Damages | Judge’s discretion, usually low | Court can use official tariff, 1–3× higher on average
Rule:
Just want it down? Blockchain + screen record is enough.
Want cash? Spend ¥300 at the National Copyright Administration; certificate in 30 days, valid nationwide.
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Platform takedown (copy-paste level)
Simpler than ordering take-out—feed the algorithm the right docs and the link vanishes.
The table gives you the portal, required files, and average turnaround. Next time you see stolen art, copy this chart and the URL is gone within 4 h.
Platform | Portal | Docs needed | Speed
Douyin / Kuaishou | Profile → top-right … → Report → Infringement | Original + Judicial-Chain ID | ~4 h
Xiaohongshu | Note top-right → Report → Plagiarism | Original + PSD screenshot | 30 min
Taobao / Pinduoduo | Alibaba IPP platform | Original + certificate | Same-day
WeChat Article | Bottom → Complain → Plagiarism | Original + side-by-side text | 24 h
Tip: if rejected, change the complaint reason and try again; algorithms differ, persistence wins.
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Lawyer letter & lawsuit—what does it cost?
a) Lawyer letter
Template with law-firm letterhead: ¥99–299 on Alipay/WeChat.
70 % of infringers settle after receiving it—faster than court.
b) Go to court
Claim ≤ ¥10 k → court fee ¥50
Claim ≤ ¥100 k → court fee ¥550
File online—no courthouse trip; Internet Court closes file in ~75 days.
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Top 3 traps—dodge them early
Think a watermark or “original posted” keeps you safe?
Each trap below comes with a one-line fix; read in 30 s so “convenience” doesn’t become the thief’s free pass.
Trap | Fix
Posting hi-res into WeChat groups | Send 72 dpi preview first; deliver hi-res only after payment
Watermark cropped? Game over? | Store “perceptual hash” evidence—still identifiable even if 1 pixel is left
Infringer overseas? Give up? | Fire off an English DMCA notice; platform faces liability if not removed in 72 h
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TL;DR
3 min to preserve, 5 min to complain, 75 days to cash in court.
Don’t let “too lazy” be the reason others use you for free.
Tonight, spend ¥3 on blockchain evidence; tomorrow when theft hits, you copy-paste while the infringer runs—no more tears.
#Practical干货 #AnyoneCanEnforce #PreserveBeforeBed
